How Does Amazon Go Work

amazon go
Shop of the Future

Amazon moves to Cut Checkout Line, Promoting a Grab-and-Go Experience. There is almost no aspect of retail that Amazon has not upended with online shopping.

Now, the company is trying to computerise the experience of buying sandwiches and soda from the corner convenience store – with Amazon Go.

In its latest expanding set of experiments involving bricks-and-mortar retail stores, Amazon has created a small grocery store in Seattle that will allow customers to pluck drinks prepared meals and other items off shelves and walk out without having to wait in a checkout line, the company said.

Amazon said on its website that a smartphone app and various other types of technology in the store had eliminated the usual bottleneck of cashiers and registers that typically stand between shoppers and the store exit.

For now, only Amazon employees can shop in the 1,800-square-foot store which is on the ground floor of one of the company’s new office towers in downtown Seattle.

The company said that it planned to open the store to the public early next year and that it would offer chef made meal kits with ingredients for quickly preparing dinners at home.

Four years ago, we started to wonder: “What would shopping look like if you could walk into a store, grab what you want and just go?” a narrator says in a video about the store concept, called Amazon Go.

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